Continuant Technology Solutions
- Quota attainment
- 200%
- Qualified pipeline
- $1.8M+
- Meetings set
- 50+
Relying on referrals to fill pipeline?
CCFY proves whether outbound works as a channel for you, then hands you the recordings, scripts, and booked meetings.
Qualified conversations with your buyers.
I’ve managed pipeline in one form or another for years. These days it’s mostly cold calling. Different products, different markets, different tech every few years. Every single time it came down the same question: how many of the right people did I actually talk to this week?
Sounds obvious, right? It’s not. Twenty percent of zero is still zero. One conversation a day is a tenth of a meeting. Twenty conversations a day is two meetings. Every failure I’ve witnessed always boils down to the same thing… not enough conversations with the right people.
I learned that the hard way first. Stomping pavement in 110 degree heat, knocking doors selling internet, window and gutter cleaning, pressure washing, etc. Nobody was waiting to talk to me and there was no list to hide behind. Later I was an SDR at an IT MSP, booking global Microsoft Teams deployments. I sold into healthcare on the revenue-cycle side, and before that I sat on the payer side at Blue Shield of California. In between I ran the website and communications strategy for a $70M nonprofit.
So I started Cold Calling For You, CCFY, to do the one job that moves the needle: have qualified conversations with your buyers.
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Most companies get it wrong. They do the salaries, tools, management, wait six months to ramp, all with no promise that the person gets a qualified buyer on the phone. Or they get burned by an agency… they’re shown an entire dashboard of activity with no way to double check their work. Both are paying for effort… I guess. Neither of those pay for actual outcomes.
I charge per completed conversation. Every single one recorded, transcribed, and shared with you same day. You get my custom script, objection matrix, a database of every no and why, weekly strategy calls, and an entire GTM playbook ready to be deployed with or without me… and of course, highly qualified booked meetings on your calendar.
Nathan BowdenFounder
Continuant Healthcare Solutions
- Qualified pipeline
- $1.7M+
- Closed-won revenue
- $184K+
- Meetings set
- 100+
Figures from Continuant CRM reporting during my tenure. Roles and dates are public on LinkedIn.
Live transcription
Recording
- Nathan John Mark? Nathan here. Does business — and uh, sales development — still roll up to you at Acme Corp?
- Prospect Um, yes…
- Nathan Oh good. I’m actually something like a contract SDR, so I support top of funnel with cold calling. Pretty much like what we’re doing right now on this call… something you considered before?
- Prospect Huh. Interesting.
- Nathan How many reps you running now?
- Prospect None, really.
- Nathan Oh, you don’t have anyone calling… you rely on referrals?
- Prospect Pretty much, yeah.
- Nathan And when referrals slow down… what happens then?
- Prospect …Honestly, we wait.
- Nathan Would you be against a 15, 20 minute chat this Tuesday? Does morning or afternoon work better?
Example call. Acme Corp is not a real account.
The first 30 days.
What happens between signing and your first handoff. Everything the engagement includes is listed in full.
-
Day 0
ICP in writing
I agree with you in writing who counts as a decision-maker and what counts as a completed conversation. Before a single dial.
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Day 1-3
The list
Contacts sourced and verified against that ICP. You see the list before anyone on it gets called.
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Day 4
Script on the board
Talk track written from your offer, objections mapped, then tested against live dials in the first week.
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Week 1-4
Dials run
Every call recorded and transcribed. Each one dispositioned against the criteria I set with you on day zero.
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Day 30
Handoff
Recordings, transcripts, booked meetings, and what the market actually said about your offer. Month to month from here.
FAQs
AHow do I know the conversations are real?+−
Every call is recorded and transcribed. You review every transcript before you pay for a single one. If it doesn’t meet the definition of a completed conversation, you don’t pay for it. I can’t hide. That’s the model.
BWhat if the conversations don’t book?+−
Then you’ve learned something valuable, cheap. About 10% convert. If you’re well below that, the problem is the offer or the list, and you’ll see it in the transcripts within 30 days. You’d spend two quarters and six figures learning that with a hire. You still keep every “no” I logged.
CHow do you price each conversation?+−
The value of a conversation isn’t just the meeting. It’s real market feedback on your offer and list, the nos today that become yeses in six months, and the ~10% that enter your pipeline right away. That recorded, repeatable pipeline is what adds meaningfully to your EBITDA and your valuation. I price each conversation well below what one is actually worth to you. The rate is $100 per completed conversation, and the full billing model is published on the pay per conversation page.
DWhat happens on the 30-minute call?+−
I talk through your sales goals with you, run your numbers to see whether you can afford outbound, and figure out if you’re a good fit for the pilot. If the math works, you get a pilot proposal in writing. If it doesn’t, I’ll tell you that on the call.
The Guarantee
Conversations are guaranteed. However long it takes.
Dialing continues at no charge until every conversation you paid for is delivered: a real conversation with a decision-maker who matches the ICP I define with you in writing. You are never invoiced for a gap.
The formula for unlocking outbound
The biggest lie in outbound is paying for activity you cannot see. I record every conversation and bill only for the productive ones with verified buyers, priced against your unit economics.
Lifetime value
ACV$24,000
Margin70%
Lifespan3 yrs
$50,400
LTV
Per booked meeting
LTV$50,400
Close rate20%
$10,080
You make
Your multiple
You make$10,080
Market cost$1,000
$1 → $10
Return
Example unit economics. I run yours on the 30-minute call. The same arithmetic run against hiring an SDR is here.
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